The ProPartners Perspective: Is grower retention a priority for your agribusiness?

As the 2025 crop season unfolds, secure your agribusiness’s future by prioritizing grower renewals.  With so many factors impacting growers – extreme weather, commodity fluctuations, and tightening local lending standards – they’re increasingly turning to input providers who can provide reliable, fast funding.

 Credit managers and input dealers have a unique opportunity to proactively support growers as uncertainties mount. By initiating renewals early, you can strengthen your relationships with your customers, demonstrate your commitment to their success, and help them navigate the complexities of the market and various crop and fertilizer seasons.

ProPartners helps you capitalize on this opportunity.  Our auto-booking capability ensures grower funds are available the next business day after submission; no waiting on new financials or wet signatures from the borrower.  Consider these results: 

• – One client booked 627 loans in one day for $71.5 million.
• – Another closed 490 loans ($53 million) using our AutoRenew process.

Furthermore, our clients gain momentum through our digital platform and proprietary EZ Renewal application process.  To qualify, growers must be returning borrowers, have a positive payment history, and meet a minimum NetScore credit rating. 

Partner with ProPartners to: 

• – Enhance your customer service: Offer a seamless, efficient funding solution.
• – Increase revenue: Secure more renewals and drive additional sales.
• – Strengthen your business: Build long-lasting relationships with your grower customers.

Don’t miss an opportunity to differentiate your agribusiness with ProPartners, Farm Credit’s choice provider for crop input financing.  For further information or to begin a new program, contact Relationship@PPFCredit.com .