Rooted in Partnership. Ready for What’s Next.

What’s next for our partners, straight from Jedd Wennerberg —

At ProPartners Financial, we know that sustainable growth in agriculture takes more than capital. It’s built on trust, innovation, and partnerships that stand the test of time.

That’s why we’ve refreshed our mission and vision to reflect not only where we are, but where we’re going. With the launch of our Advisory Committee and the introduction of ProFarm, we’re excited to take this next step with our partners together.

A Mission and Vision for the Future

Our vision is to be agriculture’s most trusted and innovative crop input finance partner; helping ag retailers, wholesale distributors, input manufacturers, and growers succeed through intelligent yet practical solutions, exceptional customer experiences, and meaningful partnerships.

Our mission is to provide flexible, technology-enabled financing programs that strengthen relationships, manage risk responsibly, and support sustainable business growth. These commitments guide every decision we make and reflect our promise to deliver value today and for the long term.

The ProPartners Advisory Committee

To strengthen collaboration and ensure our solutions evolve with partner needs, we’ve established the ProPartners Financial Advisory Committee.

This group brings together voices from across ag retail to share insights and feedback on grower experiences, program improvements, technology development priorities, and market trends.

The committee is advisory in nature, but the input from members will directly inform the strategy at ProPartners. It’s one more way we ensure our programs remain practical, relevant, and supportive of the crop input providers who rely on them.

Launching ProFarm

We’re also proud to introduce ProFarm by ProPartners Financial, a simple direct-to-grower financing platform that reduces workload for our partners while offering growers a fast, dependable experience.

ProFarm highlights:

• – Easy to launch and manage with minimal setup.
• – Backed by dedicated tech, training, and support.
• – Operates under a neutral brand, independent of your retail identity.
• – Scalable and ready to use, backed by more than 25 years of ag finance expertise.

ProFarm is designed to give growers access to credit quickly while freeing up valuable partner resources; a win for both sides of the relationship.

Looking Ahead

With a renewed mission, stronger collaboration through the Advisory Committee, and the launch of ProFarm, ProPartners is entering its next chapter with confidence.

Our focus remains the same: strong credit, strong systems, and strong partnerships. Together with our clients, we’re building solutions that support growth, reduce complexity, and create a stronger future for agriculture.

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