ProPartners Financial Welcomes Chelsa Lien as Vice President, Digital Strategy and Client Success

February 20, 2025 | St. Paul, Minnesota

ProPartners Financial is excited to announce Chelsa Lien as the new Vice President of Digital Strategy & Client Success. In this newly created role, Lien will lead efforts to enhance ProPartners’ digital capabilities, optimize client engagement, and drive the company’s technology strategy forward to better serve ag retailers, cooperatives, and manufacturers.

“I’m thrilled to be joining ProPartners Financial at such a pivotal time in its growth,” said Lien. “ProPartners has built a strong reputation in the agriculture finance space, and I see incredible opportunities to enhance how we serve our clients and partners through digital innovation. This role allows me to blend my experience in financial technology, lending, and client success to drive meaningful impact—improving efficiency, enhancing the customer experience, and positioning ProPartners as a leader in digital transformation for ag retailers.”

Through her extensive experience, Lien understands the critical role technology plays in white label financing. She is focused on ensuring ProPartners’ digital strategy delivers intuitive financing solutions that simplify the lending process while also providing agribusiness retailers with the tools, training, and support needed to maximize adoption.

“The future of white label financing in agriculture will be defined by seamless, technology-driven solutions that simplify the lending process for both retailers and their customers,” Lien explained. “By leveraging automation, data analytics, and AI-driven decisioning, we can enhance risk management, improve speed-to-decision, and ultimately help retailers strengthen customer loyalty and drive sales.”

“Chelsa brings a passion for innovation and a deep understanding of how to blend technology with customer needs,” said Jedd Wennerberg, president of ProPartners Financial. “Her leadership will help us continue to improve the financing experience for our clients, making it more seamless, efficient, and future-focused. We’re thrilled to have her on board.”

As ProPartners continues to evolve, Lien’s leadership will play a key role in driving digital transformation, enhancing client success, and strengthening ProPartners’ position as the premier provider of private label crop input financing.

About ProPartners Financial

Leveraging the unrivaled strength of the Farm Credit System, ProPartners Financial is the premier provider of white label crop input credit programs. Our reliable and flexible input financing programs cater to the largest agribusinesses in the industry, and our cutting-edge technology platform provides integrated solutions for efficient and consistent financing.

ProPartners has operations centers in St. Paul, Minnesota and Bloomington/Normal, Illinois. Established in 2001, ProPartners is owned by a network of nine Farm Credit associations and provides lending programs in all 50 states. 

For more information about ProPartners Financial, visit PPFCredit.com or follow us on LinkedIn.

Related content

ProPartners Financial Welcomes Jedd Wennerberg as President
White Label Financing: A Game-Changer for Crop Input Dealers